CASE ONE: Say

Running Head : CHARGE IT ' WITH YOUR CELL PHONE

Charge It ' with Your Cell Phone (Your Name (Your School

Executive summary

This is a case study on a new technology being introduced to the cell phone owners with debit cards or credit cards enabling them to shop using these phones . The proposal is passed through some critical tests to assess the viability . These are best depicted through answering some five crucial questions on the threat of this technology to the traditional phone companies , of the threat to entry using Porters Five Forces

, the generic strategies by Porter which this technology uses , of the value chain used in payment by cell phones and lastly the regulatory measures likely to occur due to the technology

Question one

According to the NIH survey conducted in America in 2007 between July and December 15 .8 percent of the youth a use wireless phone only which is equivalent to one person in six house holds .32 million adult Americans use wireless phones while 10 million children also use them As it is , Americans have shunned the traditional phone companies

The new technology being introduced will only make matters worse as it makes shopping easier and efficient as they are many cheap mobile phones if the traditional companies do not come up with a better strategy , they will disappear into oblivion and wireless operators will take over completely . These traditional phone companies can come up with a wireless phone which most people will buy since...