CASE STUDY

MOOSE HUT- CASE STUDY

Rod and Martha Nelson must keep in mind that all websites that are involved in e-commerce offer a wide range of payment options to their customers . This is done keeping in mind that not all customers hold credit cards and even if the majority does , they wont be the same brand While some feel safer using Visa and MasterCard , others might prefer American Express , and still some might prefer Diner 's . For this reason Rod and Martha will have to remain flexible in their choice of payment processing

methods that they implement on their website

One of the easiest and the cheapest method is the toll free 800- phone number . This line can be used by customers to place s apart from using the email and fax numbers . The customers can leave their details and specifications on the phone . However when this is done , it is important to remember that this method is best when customers are limited or the business is small . In the case of Rod and Martha , this system can work but must be supported by some other payment acceptance and processing methods . Even with fax and emails , customers will have to send checks directly to Rod and Martha 's business account and this might become time consuming

For this reason , the best and by far the most popular method is credit card acceptance method . This is used by almost every single e-commerce website on the net . However before a customer leaves his credit card details with the , he would like to be certain that his is in safe hands . Since Martha and Rod have a well-known business , they need not encounter any such problems . However obtaining a trusted site certificate can still help . This would be a more responsible thing to do and there are some well-known certificates including VeriSign . Once you have this certificate , customers can rest assured that this is an authentic site

When it comes to credit cards , it must be borne in mind that not all businesses have their own servers to accept credit card payments Normally big sites like Amazon would have their own servers installed that capture credit card details and verify them . These servers can be costly but this is a one-time cost and sites can save on transaction costs . But since not every firm can afford these , the best alternative is to look for a merchant service . These services accept payment on your behalf and deduct a small fraction on each transaction . This is not usually huge and most sites even startups can afford them . Some dependable names include 2checkout .com , Ccbill and Worldpay

Rod and Martha must understand that payments accepted through a third party would take some time to reach your account . There is usually a certain amount that you must reach before payments can be released . They are then sent to the owner either through checks or Wire Transfer . In both cases , it may take a week after...