Business letter

July 18 , 2006

112 Brooklawn Drive

Morris Plains NJ , 07950

Ms . Betty Wilson

17A Revere St

Boston , MA 02106

Aunt Betty

Greetings ! I hope this is not a bad time but I wanted to provide you with a more concrete idea with regards to my initial letter sent to you concerning the Special Gift Basket venture that brought up with you Christie and I are anxiously awaiting your kind approval for the proposed business and I think it would be better to provide you an overview of how

feasible this business venture is for both our benefits

Here is an outline of what outlook is for the personalized special gifts shop to be put up

Short Term Goals

Target a break even point in the initial month of operation and expect profits and returns thereafter

Capture the Market Attention and Build Product Awareness through distribution of promotional flyers and leaflets

Offer unique and attractive designs that are unavailable in other stores or places to serve as the store 's market identity and brand recall for consumers who can see the shop

Intermediate Goals

Expand the shop 's product roster to other personalized consumer items This can help especially for special occasions that require a certain number of items to serve as giveaways

Provide a homely atmosphere for continuously endorsing customers . To help customers feel more at home , the best way is to make the place comfy and cozy as possible . People may come and just browse through the novelty items , but this can be used as a marketing tool as well . People who see a shop filled with people will surely gain curiosity and lure them in to check out what the shop has to offer

Provide feedback forms . It is best to know to hear from customers Suggestions and feedback from actual experiences can help the shop improve and give back other ideas that may help the shop grow larger in terms of identity and of course profit

Long Term Goals

Capture the corporate industry . Bulk purchases will help in improving the projected revenue of the shop . Relying on single transaction purchases alone will not help in realizing the expected rate of returns for the company hence branching out towards the companies looking for unique promotional tools and designs is something that will help achieve such returns

Provide Special Made to items . Customers have different ways of defining art , and their designs will surely be varied . Allowing them to freely design their items will make it more flexible for them especially when it comes to giveaways for special occasions

Expand and Branch out . After some time , people will surely want to find other branches available to where it is more convenient for them to go to . Expecting a larger influx of customers , one shop alone cannot handle the demand and waiting time is surely something that no person would want to experience outside of having to purposely go to the shop to buy a certain item

Business Strategies...