Business intelligence (BI)

Running Head : Business Intelligence

Business intelligence

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Business intelligence

The tools and applications used for the analysis and review of data in the corporate , business environment are termed as Business Intelligence . The main purpose of Business Intelligence is to further enhance and increase the company 's competitive standing and the advantages it has in the current corporate world

One of the major issues with regard to Business Intelligence is the Data Warehousing techniques and principles in use today

Principles of Data warehousing

p Data warehousing refers to the use of technology to construct a database for storing and supporting data to be used as part of Business Intelligence . Data warehousing in a business intelligence environment houses the necessary data for specific analysis . The data warehouse is used to help make decisions (also called DSS , Decision Support System The main purpose of the data warehouse is to make data accessible for multiple purposes . The compiled data is then allowed to apply business intelligence tools by executives , senior managers , and business analysts in making complex business decisions

It is also used to fulfill the analytical and informational needs of an organization by providing consolidated and modified enterprise-wide data , which can be used to perform management analysis via an EIS (Executive Support System . It allows the organization to monitor their day-to-day operations for further analysis . Once this data has been collected for a sufficiently large period of time , it can be used to perform trend identification , forecasting , competitive...