Business

Eastman Kodak Company User

[Pick the date] Mission

The stated mission is to increase both the use of images in general and the relevance of images in people 's daily lives . The mission statement states , . we want to deliver diverse team of energetic employees with world-class talent and skills necessary to sustain Kodak as the world leader in imaging ' ADDIN EN .CITE Strazzabosco1996116Jeanne M StrazzaboscoHigh Performance Through Dealing With Diversity1996 New YorkThe Rosen Publishing Group (Strazzabosco

Top Leadership

In document and image management , Kodak

had led the way in developing systems that store , retrieve , edit , and print text and graphics for organizations such as government departments , banks , and insurance companies that handle thousands of documents a day . The capabilities that Kodak developed in designing this complex , large-scale document and image management systems for its commercial and institutional customers have also been relevant to the creation of digital imaging systems for the consumer market . in creating digital imaging systems for retailers and photofinishers , Kodak has been involved in integrating various types of hardware and software in systems that must combine quality versatility , and reliability . A key feature of such systems is that they require Kodak to partner and cooperate with other hardware and software companies whose products either form part of the Kodak system or with which the Kodak system must be compatible . As Kodak has increasingly used the internet as infrastructure for linking itself with customers and photofinishers , so Kodak 's capabilities in creating and integrating complex systems for editing , processing , storing , and communicating images are extended to a new dimension ADDIN EN .CITE Neupert2003226Kent E NeupertRobert GrantCases in Contemporary Strategy Analysis3rd2003Berlin , GermanyBlackwell Publishinghttp /books .google .com /b ooks ?id XF7V9w8ByrcC pg PA115 dq Kodak as a leader as_brr 3 amp sig bz7jmyuYI8PFpWN87stlE3dE9XQ (Neupert and Grant

Strategic Analysis of Company

Financial . One of Kodak 's key advantages in withstanding the uncertainties and rapid technological changes of the market for digital imaging was its size and financial security . In contrast to the many start-up companies that sought to establish themselves in the sector Kodak was independent of venture capitalists and the vagaries of the industry . In addition , Kodak could rely upon the cash flow from its traditional photographic products to finance its investments in digital imaging

Throughout the 1990s , Kodak used its cash flow from conventional imaging to finance its capital investment , and operating losses in digital . The problem was that the cash flows from its traditional business were being continually squeezed by competition ADDIN EN .CITE Neupert2003226Kent E NeupertRobert GrantCases in Contemporary Strategy Analysis3rd2003Berlin , GermanyBlackwell Publishinghttp /books .google .com /b ooks ?id XF7V9w8ByrcC pg PA115 dq Kodak as a leader as_brr 3 amp sig bz7jmyuYI8PFpWN87stlE3dE9XQ (Neupert and Grant

Product . In the field of image processing , Kodak deployed complex statistical methods and artificial intelligence to develop algorithms for processing digital images . These were used for automatic color balancing , object and text recognition , and image enhancement and manipulation across a wide range of digital imaging application including systems for digital photofinishing...