Business decision Making

Running Head : Business Decision Making

Business Decision Making

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Institution

Data collection refers to the process of gathering as well as measuring information on variables of interest , within an established systematic fashion which enables an individual to answer some of the stated research questions , be able to test the hypothesis and evaluate the outcome . Some of the data collection tools are

Self-Administered Survey

They are useful for describing the characteristics of a population that is large and make large samples feasible . These surveys are flexible therefore making

it possible to ask a variety of questions on one given . It also provides flexibility in response analysis (Gallup , 2005

Personal Interviews

Interviewers ask questions orally and the respondents provide the required answers . Interviewers are in a position to provide a guard against items that are confusing . Any question that has not been misunderstood receives immediate clarification . Forms of personal interviews include : Face -to -face interviews , Telephone interviews , and Computer Aided Personal Interviewing (CAPI

Focus Groups

They are important in obtaining a given kind of information that would be hard to obtain using other methodologies . It is a group people who have certain characteristics and are able to provide data of a qualitative form in a focused discussion (Wright , 1982

Issues that occur during data collection

Bias in the collection of information is likely to take place during data collection . It is a distortion in the data collected so the data does really not represent the reality . The probable sources of...