Paper Topic:

Business anylisis /business strategies

In terms of internal competitive advantages however , the company has strong determination to achieve their competitive positions . Their first and most important competence is innovation , includes the development of new medicines and creation of new R D strategies

To balance that urge to innovate and discover new solutions to health problems , according to their annual report , Novartis has a sustained commitment to social responsibility . Novartis also strive to attract the best talents from around the globe . In terms of market potentials Novartis has not yet mention any new expansion programs to

new markets Observers assume that Novartis is focusing on developing their existing market potential by means of innovations and improvements . The company reported USD 37 billion of revenues in 2006 and USD 7 billion of gross income . It has approximately 102 ,000 employees around the globe and USD 5 billion is invested in R D annually

Roche

According to Roche 's annual report , the company has business strategy that focuses on three core programs as following

Focusing on diagnostics and therapeutics

The company focuses on two research-intensive businesses , which are pharmaceuticals and diagnostics . The aim is to develop new and improved drugs , diagnostic tests and services . Their annual report mentioned that the clinical return on investments in pharmaceutical and diagnostics have been impressive as the developed five anticancer medicines which have been shown to prolong patient 's life

Developing the research network to spur innovation

The group has a globally collaborative R D network . Roche worked together with Genentech in the United States and Chugai in Japan , which all worked independently to ensure greater diversity of ides

Pioneering personalized healthcare

Roche is developing the concept of personalized healthcare , which developed from the fact that patients can have the same diagnostics , but respond differently to the same medicine . Personalized medicine...

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