Business Strategy

- Business strategy SWOT Analysis : Smith and White Corporation (S W

Marketing is meeting need profitably (Kotler , 2003 . Organizations must carefully monitor their customers and competitors , continuously improve their value offerings , carefully define the target market and value proposition and take a long term view to satisfying customers stockholders , employees , suppliers and channel partners

Strength : Smith and White Corporation (S W ) is the organization , which have presence in many countries . It 's large and domestic manufacturer It has a large product line / range including lawn , garden , hobby tools Kitchen appliances , professional

and Kitchen tools . S W have a strong brand identity . It has a major market share in which it operates . S W operates on unified strategy of complete marketing concept and it has strong product range , established brand equity and well thought and planed national media advertising . It has a strong network of retailers who can store / stock the whole S W product range due to it synergistic marketing efforts and ability to coordinate cohesively , its higher prices with advanced placements , co advertising Cross promotions are it 's stronger points

Weaknesses : The major weakness of the S W is that its products are not cost effective . The quality of the products is not too good due to its older machines and plants . Location of its manufacturing plants also creates its own kind of weakness i . e . it has been located in high labor cost urban areas . Large number of different products also creates confusion among its distribution channels and distributors have to maintain the whole inventory of all products , which ultimately needs more money to invest on the part of distributors . Due to dominant market position and undue influence over distributors , internal dissatisfaction has been generated among distributors . One of the important weakness S W is facing that one of the emergent product range of Cordless segment is almost absent from S W products . Large size of S W , which is becoming unmanageable day by day , is one of the major weaknesses

Opportunity S W have the opportunity to expand due to its local and long time presence in the existing market . Only one company can complete with S W and so they have the opportunity to compete with their major competitor i . e . Makatume . Even their competitor Makatume does not have all product range . So in some products S W have the virtual monopoly and it has an opportunity to grow fast enough

Threats : S W is facing the major threats from low cost products , which have quality , robustness and durability . The next threat comes from the newer market of cordless segment where it is almost absent . This cordless market is expanding and consuming its market share . Another major threats are coming from Far East imports from china with lower prices and good value

SWOT Analysis : Makatune

Strengths : Makatune is a professional company only produces and market the professional tools and they are known for their quality , robustness and durability . Makatume is a major company having 50 market share...