Business Strategy (Globelisation and Knowledge)

1-`Globalisation 's logical end is the creation of a single consumer Critically evaluate this statement and the impact it may have on an organisation 's ability to achieve competitive advantage

Globalization can be understood as a phenomenon where the world is becoming increasingly integrated and interdependent . Economically , it can be understood as absence of bs and increase in free trade between nations . The world is coming together and distances between different countries and regions are decreasing . This is because of increased technology , transport and understanding . This has caused the world to

become like a global village . Nothing is too out of reach anymore

Globalization did not happen all of a sudden . It was a gradual process which took a long time to become common . It was the result of increased spread of technology and infrastructure all over the world

There are a number of reasons responsible for the new phenomenon . These reasons can be divided into technological , economic /financial socio-cultural , and legal political . The technological drivers for change includes improvement in infrastructure for different means of travel . Spread of information technology and internet is another reason that comes under this . Television has also increased the understanding between different cultures and hence people from different cultures are more susceptible to other cultures

Under socio-cultural drivers of change , increase in migration is a major factor . In addition to this , communication mediums are increasing in popularity and hence it is easier to communicate with people over the world . The different types of tourism...