Business Policy - Jetblue airlines

In addition , this will also discuss the long-term objectives and SWOT analysis

Strategic Planning

In achieving their targets , corporations are common to conduct strategic planning that is the way to identify and go towards desired future condition ( Strategic Planning . This kind of planning is important for companies since it becomes a step to develop , implement , and achieve goals and objectives

The strategic planning , as we will discuss in this , comes in three forms : mission statement , vision statements , and goals and objectives Furthermore , we will also provide the proposed mission , vision

, and goals for JetBlue based on the theory of how excellent strategic planning should be

Mission Statement

The first type of strategic planning is a mission statement . This statement details what a company will do today to reach the company 's goal , purpose , or mission ( Strategic Planning . Therefore , the mission statement should not wordy since people might consider and implement it in different ways

However , in some cases , mission statements come in lot of detailed describing what will be done , by whom , for whom , and why ( Strategic Planning . For example , a telecommunication company might has mission which is to meet or exceed the demands of cellular subscribers by offering a level of service that surpasses anything available in the United States area while providing the company 's employees with a stimulating compensation packages and supporting working environment to encourage the implementation of the company 's mission

According to official website of JetBlue , the company 's mission is Bring humanity back to air travel . Based on the definition of a company 's mission statement , what JetBlue states about its mission lacks of the statement about why the mission is done so . In addition , the JetBlue 's mission also lacks of the about who does the action whether top managements or all...