Business Policy

CASE STUDY

The case is basically about whether a particular CEO of a software engineering company is guilty of micromanagement . The CEO is George Latour who heads Retronics , a Silicon valley Company which essentially went downhill after the IT bubble burst in the late 1990 's . Downhill in this case refers to the difficulty of Retronics from bouncing back into the market fighting an uphill battle with the company layoffs and cutbacks

The main objective of the board is to go public by 2006 , yet Retronics seems not be aligned towards

that direction . Everyone in the board meeting knew that Retronics needed a boost , and George had felt the pressure to perform and generate enough revenues

Although George was working with the company for one and a half years his magic still seems out of touch to get the company out of its doldrums his strategic plans and management efforts seems to be not enough to generate the revenues he needed . The revenues were not enough to impress investors and other software firms were beginning to pick off Retronics 's market share and George was running out of ideas

In his efforts to identify the weaknesses inside the organization , he focused on the marketing department . The new marketing director , Shelley Stern is one of the first people he hired , although she was recommended by someone else . For George , Shelley displayed good potential if she could just align herself to his line of thinking when it comes to marketing

So what...