Business Plan

Running Head : Marketing Plan

Company Name : Echoice

Product Name : Web hosting , domain registration , web development , web design , online marketing and search engine optimization

Mission Statement : To provide first class web solutions for organizations and small business looking to make impact online

Name of Student

Table of Contents

TOC \o "1-3 " \h \z \u HYPERLINK \l "_Toc6 " Executive Summary PAGEREF _Toc6 \h 2

HYPERLINK \l "_Toc7 " Introduction PAGEREF _Toc7 \h 4

HYPERLINK \l "_Toc8 " Goals and Objectives of the Marketing Plan PAGEREF _Toc8 \h 4

HYPERLINK \l

"_Toc9 " SWOT Analysis PAGEREF _Toc9 \h 6

HYPERLINK \l "_Toc0 " Overview PAGEREF _Toc0 \h 6

HYPERLINK \l "_Toc1 " The Actual SWOT Analysis PAGEREF _Toc1 \h 7

HYPERLINK \l "_Toc2 " Strengths PAGEREF _Toc2 \h 7

HYPERLINK \l "_Toc3 " Weaknesses PAGEREF _Toc3 \h 8

HYPERLINK \l "_Toc4 " Opportunities PAGEREF _Toc4 \h 9

HYPERLINK \l "_Toc5 " Threats PAGEREF _Toc5 \h 10

HYPERLINK \l "_Toc6 " The Segmentation Process and Market Choice PAGEREF _Toc6 \h 10

HYPERLINK \l "_Toc7 " Marketing Program PAGEREF _Toc7 \h 13

HYPERLINK \l "_Toc8 " Product Strategy PAGEREF _Toc8 \h 13

HYPERLINK \l "_Toc9 " Price Strategy PAGEREF _Toc9 \h 13

HYPERLINK \l "_Toc0 " Promotion Strategy PAGEREF _Toc0 \h 14

HYPERLINK \l "_Toc1 " Place /Distribution Strategy PAGEREF _Toc1 \h 15

HYPERLINK \l "_Toc2 " Implementation PAGEREF _Toc2 \h 15

HYPERLINK \l "_Toc3 " Evaluation and Control PAGEREF _Toc3 \h 15

Executive Summary

Marketing of any business forms the basis on which the business 's chances of survival in the market lie . Well marketed businesses have higher chances of success...