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Introduction Singapore has a well developed and free market economy Corruption-free market environment ,high GDP per capita and stable market prices Singapore 's IT market is mature and sophisticated One of the largest importers of computer parts shipped for assembly Product Computer parts are assembled in Singapore into PCs which are later sold in the local and international markets Companies such as eSys technologies are involved in assembly of computer components Target market analysis Currency : Singapore dollar (SGD GNP

: US 65 .8 billion GNP per capita growth rate : 6 .1 Market size : US 3 .1 billion

Market screening Basic potential need -Singapore IT industry is highly dependent on imports Import restrictions -Singapore is a signatory of the WTO IT agreement -The U .S-Singapore FTA facilitates the importation of goods from U .S

Cont : Market screening Price controls -No foreign exchange or domestic price controls Government attitude -U .S products are well accepted in Singapore -The government of Singapore drives the market as a user and catalyst

Exchange rate trends Current exchange rate : 1 SGD 0 .6778 USD Singapore Dollar vs American Dollar graph Cont : Market screening Competitors Major exporters -Thailand ,India ,China ,Japan and Malaysia Financial strength -Varies from one company to the other Key competitors Cont : Market screening Socio-cultural forces Attitudes and beliefs -74 of all Singapore households own at least one personal computer Languages : Malay ,Mandarin ,Cantonese ,English ,Teochew ,Hokkien ,Tamil...