Business Model: How to Attract, Retain and Motivate Employees

(Colquitt et al , 2000 . In a study investigating age differences in the adoption and use of new technology , Morris and Venkatesh (2000 ) found that younger workers ' decision to use technology was strongly influenced by their attitude toward using it . This suggests that programs training employees to use new technologies should emphasize how the new technologies will help employees achieve more positive work outcomes (appeal to younger workers ) as well as emphasize the ease of use of the new technology (appeal to older workers

To motivate older employees trainers should Mix trainees of

all ages in groups . Encourage employees from different cohorts to talk together and share experiences Ask older workers to share their anecdotes and success stories Use materials that are based on what the trainees already know Emphasize that training is not a remedial activity but rather an important strategic activity for all employees Get trainees involved through interaction and discussion To counter resistance to change , emphasize the positive benefits of training To help older trainees who have not been in a learning situation for several years feel comfortable , personally contact them before the session to introduce it and answer any questions Allow trainees time to familiarize themselves with technology (for example , the Web ) before using it for training

Self-efficacy , job involvement , organizational commitment , and career exploration : these are important characteristics that trainees bring with them to training . All have been shown to be related to training motivation (Colquitt et al , 2000 Tannenbaum Salas , 1992 Self-efficacy describes an individual 's belief that he or she can successfully organize and perform courses of action to attain certain outcomes . In a training situation , self-efficacy refers to a person 's belief that he or she can successfully learn the content . Self-efficacy has been linked to positive outcomes in many types of training...