Business Memo

Memo

To : Elizabeth Windsor

From : Hudson Consultants

Subject : Tale of Two Airlines

Date : October 5 , 2006

CC : John Doe

I . Identification of Relevant Problems

This memo highlights the importance of incorporating information in the day to day running of organizations . Specifically , it will provide an inside loot at your airline 's ability to meet consumer needs using the current level of information system . As you well understand , the company has continued to experience serious problems associated with poor information flow within itself and with stakeholders . First , it has

been to attend to passengers ' needs in time of crisis . Secondly , the airline has not been able to oversee any future problems that could happen in its operations . Third , the flow of vital information , especially with various departments and passengers has been wanting . These are delicate matters that should be addressed promptly , considering that competitors especially EU-based ones have developed information systems that aid in overcoming such challenges . The ongoing liberalization of the global airline industry puts the company at a less competitive position unless immediate measures are taken . Your airline has various options of solving the problem once for all , and therefore become prepared to operate effectively in the increasingly competitive industry

II . Identification of Options or Alternatives

Among possible solutions in addressing the above problems include studying measures being undertaken by leading airline on both sides of the Atlantic . Your company should consequently learn best practices in applications and consequently embark on applying them within the firm Secondly , you could consider employing the services of reputable information systems , which would study airline operations and consequently advise on best framework to adopt . Third , the management could delegate these matters to its information systems team , which would independently look into ways of improving respecting IT systems infrastructure . The fourth option is the incorporation of all the aforementioned approaches . The combination of all the three alternatives develop from fact that they are can be both supplement and complement of each other . Taking this approach would therefore bring best practices of each approach into problem solution . Alternatively , you could consider undertaking all the three approaches independently and merge conclusions into formidable solution to the current organizational problems

III . Decision Recommendations

The fourth alternative of combining the three options is hereby being recommended as the best option for your airline . This resolution rises from the understanding that all the three approaches have something of great benefits to the organization . For instance , the inclusion of internal IT department in solution finding process brings wider understanding of organizational processes , including their strengths and weaknesses . Fellow employees would further feel more obliged to share experiences with colleagues . By including outside consultant to help in developing highly effective information systems , your airline will be benefiting from wider expertise , as the individuals have worked with similar cases previously . In addition , the consulting company could also provide best practices used in non-airline related industries , which would result to the blending of best solutions . By learning about information systems used by leading...