Business Marketing Strategy

Running Head : MARKETING

New Marketing Strategies for St . Stephens Sleep Lab

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New Marketing Strategies for St . Stephens Sleep Lab

The previous discussion about marketing strategies for St . Stephens Sleep Lab has focused on the major role that traditional advertising in the form of television , print and web , materials , partnerships with health care facilities , and establishing ties with business organizations , play in marketing the sleep lab to obtain a wide client base . Although these three strategies seem to be efficient enough to

br realize the purpose of marketing and advertising the services provided by the sleep lab , there is a need to discuss other possibilities or alternatives to maximize the facility 's potential in gaining majority of the target market . Two marketing and advertising possibilities or alternatives will be discussed in the remainder of the text

Since primary strategies have already been taken up as approaches to marketing and advertising the sleep lab , it would be advantageous to capitalize on other specific , yet equally beneficial opportunities to expand the business . Direct to consumer marketing ' or DTC is an efficient way of urging people to afford the services of the sleep lab Marketing directly to consumers require time , effort , and strategic plans in communing directly to consumers . To directly market the sleep one possible strategy is to establish a service available through telephone communications or mobile phone , electronic or direct letters or mails , etc

DTC follows a process wherein organizations are able to market or advertise their...