Business Intelligence Software

Running Head : BIS

Business Intelligence Software Business Intelligence Software

Business Intelligence software has made our daily business tasks easier From targeting consumer markets to creating financial reports BI software has provided solutions for every department in any organization be it a small business or a worldwide enterprise . This looks into Customer relationship Management software (Business Software

CRM (Customer Relationship Management ) Software

CRM is the concept of understanding customers through the use of business intelligence tools and gathered customer data in to get a 360 degree comprehensive view of

the customers ' wants needs and attitude . CRM software is useful for any business that requires a tool to understand its customers so that they can be satisfied and delighted An example would be the Walt Disney Empire which is made up of several merchandise lines , amusement park resorts and television media . Disney uses CRM to capture valuable customer data from data touch points located throughout their parks and outlets . These touch points include Point of Sale terminals , resort counters , customer service outlets etc Disney uses these touch points to monitor their guests ' activities so that they can offer more products and experience based on their preferences . This enables them to satisfy the customers and give them a customized treatment (Dyche , 2005

CRM software provides a tool to gather record and interpret customer data . Any business can gather customer data and store it in databases But raw data is useless without an analytical tool . That is where CRM comes in . CRM...