Business Ethics : Modern advertising

Running Head : BUSINESS ETHICS

Business Ethics

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Business Ethics

Reviewing the design and purpose of modern advertising as a means to market and promote certain products and services to the consumer population presents ethical criticisms based on the views of various theories in justice , particularly the utilitarian approach . The dimensions of modern advertising were designed to urge and influence the consumer population in trusting and believing what corporations and marketing institutions are trying to sell the public . The greatest schemes

and manipulative strategies are used by these corporations and marketing institutions in convincing why consumers should trust the messages they are driving across

Sometimes , marketing strategies go beyond the point of autonomy or self-sufficiency , which is naturally a right granted to and enjoyed by human beings , by imposing and even forcing consumers to consent to the goals and objectives of modern advertising . This infringement on aforementioned rights is proven by the application of the concept of utilitarianism to modern advertising . The concept of utilitarianism refers to the morality or goodness of things or situations . Under the dimensions of this particular concept , utilitarianism is concerned with things or situations that will benefit or satisfy the majority

If the concept of utilitarianism is applied to modern advertising marketing and promotional strategies is structured to uphold the functionality of products and services being sold to the consumer population (Blackorby , Bossert Donaldson , 2001 ) Products and services are packaged , labeled , and advertised as beneficial or advantageous for consumers , not considering...