Business Decision Making

Task 1

Proposed data collection methods

When considering the research study , there are two aspects to the survey , each requiring a different technique for data collection . The first of the aspect is to evaluate the strengths and weaknesses of the news and the second is to evaluate the impact on the sales of newss if its features were changed

The following procedures and techniques could be used by the colleague for accomplishing the defined goal . The data collection methods will include the qualitative as well as the quantitative paradigm . The

qualitative paradigm will be used for the interviews and focus groups whereas the quantitative paradigm would include the surveys conducted by questionnaires

If the colleague considers discussing and gathering adapt about the strengths and weaknesses of the news , then a proper survey may be conducted which could allow the customer to rate the features of the product in a manner allowing the colleague to use that data in a coded form . This coded data could then be used for calculating statistical tests and variables for the survey and then provide a conclusion for the study

In-depth interviews

An in depth interview with a knowledgeable personnel from the news industry can share experiences about whether the changes in the features of the news may bring changes in the overall customer satisfaction and buying preferences . This experience survey would provide a critical insight into the area of concern and will help better understand the current competitive standing of the news in relation...