Business Cross Culture-How might the ideas of Fons Trompenaars be applied in real life?"

Running Head : BUSINESS CROSS CULTURE

Business Cross Culture

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Introduction

According to Trompenaars and Woolliams (2003 , there have been numerous changes in the business management practices most of which have ignored the preexisting cultures while adopting new cultures that are more favorable to the corporate world . This results into a contradictions since cultures will always acts in a way that protect their existence Consequently it is important to study the cultures of people in different countries . This is because people have different

way of analyzing day to day problems that face them and solving the dilemmas (CIL , 2009 . There are seven dimensions of culture that are considered significant in formulation marketing strategies especially when the customers and the producer or seller originate from a different country or cultural setting . This is more so important when dealing with emerging markets where corporate world is not accustomed to their culture

Dimensions of Culture

The first culture dimension according to Trompenaars is achievement vs ascription . In term achievement culture , he noted that individuals in any society gain status according to their effectiveness in carrying out their functions . High status is given to individual who are able to achieve and can prove their worth . However , this is observed mainly in countries whose cultures are achievement oriented such as the United States , Britain and Switzerland . On the other hand , in ascription n culture , individuals gain status depending on whom or what they are in the society which is determined by age...