Business to Consumer Website vs. Business to Business B Website related toMarketing

Business to Consumer Website vs . Business to Business

Website related to Marketing

Introduction

With the emergence of the World Wide Web and information technology more and more businesses are trying to adopt a new marketing approach or aligned with the internet . In this regard , two marketing approach under e-marketing has emerged : business-to-business and business-to-consumer . Primarily , the goal of this is to provide an analysis on these two online marketing approaches and have it differ with each other

Discuss B2C (Business-to-Consumer ) website : Marketing

B2C is purely in retail , which mostly

involves common retail marketing approach such as branding and advertising (Cronin , 2000 . The integration of ecommerce in B2C involves the utilization of computer data processing and Internet communications for labor services in the production of economic transactions . Its utilization has come to evolve in the Internet age perhaps because of the discovery of the potential of the latter in communication and transaction processes . According to Bakos (1998 , the reason why organizations use Internet-centric business models resides in their efficiency in : reducing search costs by facilitating comparison of price , products , and services reducing lead times improving production and supply capability managing demand and improving personalization and customization of product offerings

Wu (2001 ) stated that the business-to-consumer marketing approach can be used as an effective marketing tool to drive brand understanding and continuity of purchase because it is a medium that allows time for consumers to discover how a particular brand is relevant to their wants and needs . This is perhaps the most distinguishing advantage for online consumers - more freedom , time , and choices . In addition , online consumers don 't have to tire themselves walking around the mall Instead , they can scroll to various products with just a mouse-click . Wu (2001 ) concluded that one of the most effective market segmentation online is through benefit segmentation . Through benefit segmentation , a marketing manager can understand the benefit needs of every segment , and then select the target segment and produce an on-line marketing strategy for the target consumer

Discuss B2B (Business-to-Business ) website : Marketing

Business-to-business marketing is considered by companies to be a sound business strategy and more so when the electronic means is utilized (Ramsdell , 2000 . For buyers , B2B marketplaces promise not only to deliver more competitive prices but also to rid the supply chain of a host of inefficiencies . For sellers , B2B creates a channel for their product distribution thus minimizing the cost of transaction attained when they themselves engage with the end-users of their products Factors such as trust and reputation are critical , and there is also the notion of cooperative strategies based on mutual benefit rather than the simplistic idea of maximizing revenues to individual organizations (Farrely and Quester , 2003 Archer and Yuan , 2000 Abramson and Ai 1999 . There is widespread research and anecdotal evidence of the importance of relationships in business-to-business markets and concepts such as the virtual value chain (Rayport and Sviokla , 1995 ) and cooperative supply chain structures (Holland 1996 ) extend the theory to market networks of separately owned organizations...