Business Communication Ch 4 & 6 Video Memo

Chapter 4

There are three major steps in writing : Pre writing , Writing and Revising

In the Pre-writing phase , the writer needs to know what he aims to communicate and what the message is about . The writer also needs to identify the best medium for the message and what 's the best way to deliver it

It 's also important at this phase to determine the reader of the message and the find out what will the possible feedback be . Then the writer needs to learn how to adapt to this so

that he can apply his writing style

After identifying all these elements the writer can now move on to the next phase - Writing . The first and foremost step is to do some research and gather all the necessary information and then organize it in a clear , precise and believable way . Finally , the writer can now compose

The last phase is Revising . This is includes improving the sentence construction in a more readable way and fixing the format . This also involves proofreading , to clearly see typographical errors . Then finally the writer should evaluate and see his work form a reader 's point of view and foresee what could be the possible feedback

These phases of writing can solve a lot of problems in a communication environment . In any kind of situation a writer can apply these stage . In this class we will be given different cases on which communication is much needed in business and how we will solve it

Chapter 6

The Little Guys Home Electronics business succeeded because the owners did the following

Good business practices that helped the owners launch a successful business

Building a great business idea

Identifying the needs of the customers

Identifying their niche market

Using capital and leverage efficiently

Maintaining good business relationship

Identifying the best time to launch the product

Good first-hand operational skills

Encourages teamwork

Faces challenges

Constructive with business criticism

Knows the industry very well

Can adapt to competition

Characteristics of successful entrepreneurs

Hardworking , confident and knows self-improvisation

United

Experienced

Risk-takers

Idealist

Honest

Creative

Determined

Positive

Innovative

Reasons that some small businesses remain successful whereas others fail

Lack of motivation

Lack of focus

Insensitivity to the needs of customers

Ambiguity towards operations is a problem

Lack of experience

Incomplete information about the business

Lack of knowledge about funding

Unplanned and unsupported decision-making

Lack of strategic planning

Fails to read competition...