Business Comm - Corporate Blogging

Business Comm - Corporate Blogging

Blogging has become the new journal writing method of the new generation . Gone are the days when notebooks are transformed into life-accounting storybooks . The web , however public it has been , is now the dashboard that internalizes people 's thoughts and feelings - exactly how they would in a notebook , though may not be Businesses are not exceptions . Blogging has found corporations faced with difficulties (employees using work hours for personal blogging blogging ill feelings about work and colleagues ) and relief as well (blogging is a free marketing tool that corporations

can exploit it is a free website altogether albeit the absence of a dot com . Burke (2006 also states that corporate blogging creates a network , creates training and personal enhancement , and provides for opportuinities

There are three ways in which blogs can be accessed . First is by visiting the direct web link of a particular site . The links are often tailed with slashes that route web addresses directly to where the blogs of a particular writer is located instead of having to search through thousands of author-blog titles . A news aggregator is also another way to access blogs . News and current affairs websites link themselves to significant blogs that readers can access in a click of a button from their site . Oftentims , advertiser blogs also exist in which case the website equally earns from the click . Finally , a reader or an RSS feed can allow regular viewing of blogs , especially the new posts as it fetches new content and signals the reader for updates

Blogging transcends culture . As it talks about the feelings and insights of the blog , if ever there would be a difference between European and U .S . blogs it would be the usage of language . However , the focus of blogs in terms of subject and content does not greatly vary . If at all , they would be in blogs that are very specific , such as blogs for corporations which can show a difference of culture with the corporate blogs of those in the United States

References

Business blogging 101 . n .d . Retrieved October 2 , 2007 , from http /www .corporateblogging .info /basics

Burke , J . 2006 . European corporate blogs . Retrieved October 2 , 2007 from http /www .editorsweblog .org /news /2006 /04 /much_ado_about_blogging .php

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