Business Advertising

Business Advertising (NAME

Media Planning

Today almost all people watch the television , listen to the radio , and browse on the internet , read newss and magazines . The said activities have in common all of them are in the form of media . This is why many companies design and plan carefully their media planning so that to advertise their product to their costumers . There are important factors to consider in making a media plan . Some of these are Which ones work best for brand or client to reach them ? And how many should

someone use ? What is the reach ? What is Cost per Thousand (CPT ? Is the client getting right TRP or the print vehicle is suitable for the target audience

Media planning is the design of the activities that is based on the objective of a company . The main purpose of media planning is to design a new activity or develop existing activity that will promote the product of a company through the use of media as a advertising medium

In a media planning , the first step is to define the objective of the company . The objective must be realistic so that the target can be attained with the specified time schedule . Different companies have different objectives . Some wants to increase their profit and revenue some wants to increase their market share , some wants to increase the market value of their products and others wants to promote the sales of their products . The objective varies also on the member of the company that utilizes the media plan . Example is the owner of the company manager of the company or director or chairman

Before starting generating the media plan , important factors must be considered to effectively generate a media plan . Some of the factors are

1 . The target segment

2 . The budget available

3 . Media preferences by management

4 . Local media conditions

5 . Networks

6 . Time Period for response

7 . The methods of analysis

8 . The product or service offered

9 . The political and cultural climate

10 . The personality and experience of the planner

After this , the planning team which is responsible for the implementation of the media plan must be made that will implement the media plan . No strings from the planning team and the management of the company so that to minimize the conflict of desire on the part of the management

Marketing and Advertising object

As part of the media plan , marketing and advertising objects are some of the most important materials needed in a media plan . There are some differences between marketing and advertising . Marketing is a group of activities that involves a systematic , planning , analysis of the processes and implementation of activities that will benefits the consumers and the producers , while advertising is the activity that promotes the product of a company to the consumers . Before making the Marketing and Advertising materials , the company must define first who are the costumers or possible consumers of the product or service to be given , if these are children...