Bus 200 Principles of Management

31 . the belief that our multinational corporation should hire only our U .S . managers to manage operations in New Zealand , because we know how to manage better than New Zealand managers reflects

A . an ethnocentric attitude

B . a polycentric attitude

C . a geocentric attitude

d . a diametric attitude

Ethnocentrism or ethnocentricity is the tendency to look at the world primarily from the perspective of one 's own HYPERLINK "http /en .wikipedia .org /wiki /Culture " \o "Culture " culture . This term was coined by HYPERLINK "http /en .wikipedia .org /wiki /William_Graham_Sumner " \o "William

Graham Sumner " William Graham Sumner , a HYPERLINK "http /en .wikipedia .org /wiki /Social_evolution " \o "Social evolution social evolutionist and professor of Political and Social Science at HYPERLINK "http /en .wikipedia .org /wiki /Yale_University " \o "Yale University " Yale University . He defined it as the viewpoint that one 's own group is the center of everything ' against which all other groups are judged . Ethnocentrism often entails the belief that one 's own race or ethnic group is the most important and /or that some or all aspects of its culture are superior to those of other groups . Within this ideology , individuals will judge other groups in relation to their own particular ethnic group or culture , especially with concern to HYPERLINK "http /en .wikipedia .org /wiki /Language " \o "Language language , behaviour , customs , and HYPERLINK "http /en .wikipedia .org /wiki /Religion " \o "Religion " religion . These ethnic distinctions and sub-divisions serve to define each HYPERLINK "http /en .wikipedia .org /wiki /Ethnicity " \o "Ethnicity " ethnicity 's unique HYPERLINK "http /en .wikipedia .org /wiki /Cultural_identity " \o "Cultural identity " cultural identity

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