Paper Topic:
Bus 100 Introduction to Business
Bus 100 Introduction to Business (Five Basic Forms of Transportation The most important modes for the products are rail , truck , air , inland water and ocean . A sixth mode , pipeline , is highly specialized and used by companies transporting energy-related resources such as oil and natural gas . Rail is the most heavily used mode around the world accounting for nearly 40 percent of all cargo moved in America and Europe . In contrast to other forms of transportation , railroads provide very cost-effective means for moving large quantities of merchandise long distances . Taking into account a
marketing strategy of a firm rail 's capability is second only to water in terms of the variety of products that can be transported . However , trains are less reliable than trucks . For instance , poor track maintenance leads to derailments , and bottlenecks on heavily traveled lines can create delays . If a company needs to deliver goods locally , trucks are an excellent mode . Also , it can be used for both long-haul and transcontinental transport . In nations with well-developed highway systems , truck freight provides the highest level of accessibility of any mode . Inland water transportation is an extremely low-cost mode generally used to move agricultural commodities , petroleum , fertilizers , and other goods that , by their nature , lend themselves to bulk shipping via barge . However , inland water transportation can be slow and subject to weather-related delays Recent years , ocean transportation becomes the most dominant mode of international transportation , and air transport is the fastest growing Virtually any product can be shipped via ocean transportation which creates great opportunities for international suppliers . The world 's deep-water ports can receive a variety of types of ocean-going vessels such as container vessels , bulk and break-bulk vessels . There are some industries which use only air transportation to deliver goods on time Air is the fastest transport mode and the carrier of choice for perishable exports such as flowers or fresh fish , but it is also the most expensive . The size and the weight of an item may determine that it is more cost effective to ship via air than ocean (Donald , Christopher 2003
Taking into account the example of Dianthus International (www .dianthus .net , it is possible to say that this company use distribution as a part of its marketing strategy . The company use air and truck transportation as the most effective and efficient transportation modes to deliver fresh flowers for potential buyers around the world . Flowers are time sensitive , and for this reason air is also the logical mode
References
McDonald M , Christopher M (2003 . Marketing : A complete Guide Palgrave Macmillan
Dianthus International (2006 . Retrieved from http /www .dianthus .net
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