The Broadway Cafe

Running Head : Marketing6-Summer2010

Marketing

The Broadway Cafy : A Case Study

Name

Name of the School

Date

1 . What strength (s ) does the Cafy have ? Why are they considered strengths

Specialized products

The products offered by Broadway Cafy : coffees , teas , bread sandwiches , soups and salads are all homemade . This means that customers will get a feel of being comfy and at home with the products offered by the Cafy . Moreover , the Cafy also does not have that feel of being too commercialized , compared with major coffee shop brands

that have sprung in recent years . With the specialized products of Broadway Cafy , its patrons feel special that they are part of a unique Cafy experience

Broadway Cafy is part of the history of the city

The Cafy started operating in 1952 . It is amazing that it continues to operate to this day . Although , in some aspects , it has not caught up with technological and operational innovations , it is already a part of the city 's history and part of the local flavor that make the city unique . Because of this , city residents who have developed a fondness for the Cafy will not want to see it close down

Grandfather knew every customer of the cafy

This is part of the unique experience of going to the Cafy . In Ernest Hemingway 's A Moveable Feast , he described his experiences of going to various cafes in Paris . With grandfather knowing every customer of the cafy , they developed friendships and the customers became even more...