the Boston Consulting Group’s (BCG)

iPod being a state of the art product the word of mouth was tremendous people couldn 't stop talking about their iPods and its features this created hype in the market about the product and more and more people bought them

Cultural

With the advancement in technology the people wanted convenience in everything and hence the involvement of technology increased day by day in a common man 's life , this culture of technology also progressed with time . With this culture flourishing iPod came as a perfect fit , people were willing

to adopt changes and try out new products , people were better educated and well aware of what the product was all about hence less effort was required in making the people understand the product also it enabled people to better receive the product (iPhone 3G , 2009

The today 's world has become really fast paced , time is the most expensive resource and everybody seems to be short of it in such times it was hard for people to relax at their work places or enjoy a few minutes of good music , even if they were able to they didn 't feel comfortable with it . In such time iPod came as blessing as it was handy yet could carry loads of music s now people were able to enjoy their music while being at work or being busy with whatever they want to do (Bulik , 2008

Consumer Behavior Model

Black Box Model

The Black Box model is divided into three basic parts

Environmental Factors

Black Box

Buyer 's Response (Daft , 2001

Environmental Factors

The Environmental Factors is the basic scenario in which a consumer is placed and has to make a decision these are his surroundings and how the product is presented to him and also how he perceives the product...