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Book Review

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Summary of the Book

In Mark Yost 's book , Tailgating , Sacks , and Salary Caps , the author discusses the ways in which the NFL has taken over the sports world and created the most successful sports league in American history . The author touches on the transformation that the NFL has taken , both on the field and off the field . More importantly , he traces the ways in which this transformation has helped the NFL to gain all-important market share both with television audiences and fans at the stadium

The work touches

on a number of key strategies that the NFL has implemented , starting first with its dedication to parity . Its revolutionary salary cap and draft structure allows for enhanced parity giving every team a chance to compete over a five-year window . Teams that are bad are given advantages and with proper management , they can make a run again . This has helped to bring more fans to the game , as they legitimate feel as if their team has a chance

Additionally , the league has reached out to non-mainstream fans with its marketing approach . It has turned its largest events - Monday Night Football and the Super Bowl - into events , rather than just football games . The NFL is somewhat inclusive , meaning that they don 't want your entire week or even your entire day . Instead , they seek to pull in non-football fanatics for those three-hour windows where football provides excellent television entertainment

Additionally , the NFL positioned itself for success with its innovative satellite...

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