Paper Topic:

Book title is: Nuts! Southwest Airlines crazy recipe for business and personal success by Kevin Freiberg

Southwest Airline , one of the most successful airline companies that have been a provider of quality air transportation services for travelers world wide . In a sense , the Southwest Airlines is known for its extraordinary customer service , which the entire firm believes that their customer service is the main reason of their uniqueness among any other leading airline companies

During the early years of the Southwest Airline , customers ' enjoyment and satisfaction is clearly evident as their primary company goal or aim that through outstanding customer service , both Rollin King and Herb Kelleher

believe that people will definitely patronize their service and will come back to fly with their airline again Several years have pass by and the founders of Southwest Airlines have proven that they are absolutely correct with their beliefs , as the Southwest Airline is now one of the reliable , well established , strong , competitive and customer friendly airline company (Freiberg et al

According to Colleen Barrett - the current president of Southwest Airline , they believe that their Mission Statement is a significant piece of communication due to their belief that it communicates their goal as a company through their employee Apart from just flying aircraft and transporting people or their customer to their desired destination Southwest Airline focuses to implement their company Mission Statement and provide their passenger or customer ' a transportation service (Southwest Airlines

One of the most efficient company practice , the Southwest Airline have is their commitment to provide their employees a secure working environment with equal opportunity to learn and grow personally . In addition to this , these include the program of the firm to develop creativity and innovation to improve the effectiveness of the Southwest Airline . Southwest Airlines is committed to provide their employees equal respect , concern and care as their employees are likely to share the same affections externally with all the Southwest Airlines customers and passengers . With these practices , the entire Southwest Airline Company was able to meet their desired quality of customer service theless , through these profound employee programs Southwest was recognized to be one of the leading airlines companies that lead its industry in terms of customer service (Freiberg et al

In a sense , the goal of Southwest Airlines is to provide their customers and passengers with a sense of warmth , friendliness , individual pride and Company Spirit , which these serve as their promise and steadfast to honor each and everyday of their service (Freiberg et al

Southwest Airlines had been the first air companies to put-up a web page through their southwest .com , which is considered to be one of the finest strategic practice of the firm to create a direct link to their Client 's computer and transmit live updates of the hottest information Through this innovation , the Southwest was able to reach deeper and easier their customers or clients (Freiberg et al

In a thorough analysis of the company 's strategic practices , Southwest Airlines is famous on transporting or flying huge numbers of passengers on a speedy process at a lowest bargain...

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