Blink

Running Head : RAPID COGNITION

Rapid Cognition

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Rapid cognition , alongside with `thin slicing , is quite a fascinating concept especially when applied in real life situations . It is a fact that a large part of everyday human life involves decision-making and the processes involved are oftentimes carefully executed that it takes a while before decisions are met . Quite on the contrary , Malcolm Gladwell seeks to espouse his primary arsenal of rapid cognition where decisions are met in

a flash . In the opening parts of the book , it is apparent that the author primarily attempts to establish the foundations for his claims . And his contentions I am convinced - almost , that is

A large sum of the literature being presented by Gladwell focuses on the explication of what appears to be a new discovery in human affairs While it remains a fact that daily human routines involve decision-making events , the ordinary individual is keen to using most of what time he or she has left in to assess a certain scenario choose the most suitable option in an ethical dilemma , or identify what is yet not known in the blink of an eye . Rapid cognition , for this matter , attempts to transcend these boundaries and go a little over the limit of common human understanding and behavior

I certainly agree with Gladwell when he recognizes the presumption that the process of making decisions is at the core of almost every human institution . The possible range where the scopes of decision-making apply is immense as the voluminous numbers of day-to-day situations may indicate . Yet it appears that Gladwell takes a different turn when approaching the decision-making process especially in times when there is a strong and urgent need to arrive at certain decisions

For the most part , the conclusions set forth by Gladwell do not essentially connect with the major points he has acknowledged in the opening sections of his seminal work . Even though several decisions are most to be determined in the quickest way possible without Gladwell champions the presumption that rapid cognition is the new approach when dealing with certain events that require immediate resolution . I certainly do not have anything against Gladwell , his readers and publishers , and most especially his publicized literary work

Primarily anchored on the presumption that rapid cognition enables the individual to arrive at better decisions or options met through a rapid approach , the author then falls back to claiming that rapid cognition should be the latest addition to the set of approaches man has already created when confronted with the task of making decisions . While it remains true that certain things fall under certain fields , there is the apparent claim that `thin slicing ' should be at the helm when tackling the issue of decision-making from across a wide variety of disciplines and common situations

Gladwell certainly emphasizes the grand claim that his rapid cognition approach posits a great shift from the common-practices we...