Blink - The Power of Thinking Without Thinking

On Malcolm Gladwell 's Blink : the Power of Thinking without Thinking

Malcolm Gladwell 's Blink : the Power of Thinking without Thinking (1995 basically presents the premise that people has the ability to process information within the blink of an eye ' that will result to sufficient decisions . Hence , Gladwell mentioned that people can make instant decisions in this context which can be as valid or even better as making decisions as compared to those that are well-thought and well-planned

Such function can be associated with making deductions on the basis of intuition

or gut-level feeling as Gladwell pointed out , the information people process at instinctive level is the result of their ability to thin slice . Thin slicing ' refers to the innate capability to gauge situations and spontaneously determine the important factors that will help the individual decide or take action within a narrow period of time . Although this idea or concept does not contest the strength of deciding systematically , Gladwell discussed that thin slicing has been corrupted by other factors such as a person 's preferences , prejudices and too much information , thereby challenging the benefits of this ability

Initially , what can challenge the concept of this book is whether Gladwell had enough material to reinforce his thesis . In this case Gladwell mentioned a number of instances , from the spontaneous real-life decisions created in different fields including advertising , medicine and even during life-threatening situations such as the case of he firemen in a burning building . In addition , Gladwell also used material on...