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`Bias` a CBS insider exposes how the Media Distort the News by Bernard Goldberg

NAACP , has been rewarded with enhanced viewership . It has also been derided as a conservative network , if only for its determination to present more than the liberal point of view . What is fascinating about BIAS , however , is that Goldberg did not permit his personal view to interfere with his role as a journalist (Hartlaub 2001

Several facts need to be assessed . Goldberg complains that Rush Limbaugh is described as a conservative talk show host , but Rosie O 'Donnell is not described as a liberal talk show host . He wonders Why is

it that the word `left-wing ' has virtually vanished from the media 's vocabulary , while `right-wing ' is doing so nicely . We have right-wing Republicans , right-wing Christians and right-wing Miami Cubans and right-wing talk-show hosts . There are leftists but no left-wingers . In the 1990 's the Republican Party was taken over by the right wing , while the Democratic Party was taken over by the centrist right wing led by the Democratic Leadership Council

Goldberg discovered that during the May 2000 sweeps , except for 60 Minutes , of the Dateline or 48 hours episodes and only two out of 26 shows on 20 /20 included any black characters . Yet these three news shows had seven times as many shows about blacks on in June , after sweeps was over and the networks no longer cared as much about ratings Goldberg quotes a producer on 48 Hours : All we do around here is murder , murder , murder , murder , sex . And only white people ' Another 48 Hours producer told Goldberg , They are not subtle at all . They made it pretty damn clear to me that we want stories with white folks ' A producer at CBS News Dallas told Goldberg of a general understanding ' that the evening news didn 't want Mexicans or Indians They think nobody cares...

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