`Bewitched` by Ueda Akinari

In other words , the government must represent societal interests when it regulates governments thus

As anticipated , the government is also responsible for introducing regulations to answer environmental concerns on behalf of the people that elect it . As an example , the predicted , disastrous effects of global warming demand of the beverage industry to recycle its plastic bottles instead of producing disposable bottles that are eventually dumped to turn into contributors to further warming of the world . Thus the beverage industry is facing a change in its marketing environment The change requires a

response , which Coca-Cola Co , with a commanding market share in the nonalcoholic beverage industry , has already made by means of its new strategic plan . This plan requires the company to create a new actual product , that is , Coca-Cola in recycled bottles (McKay , 2007 ,

. B1

Indeed , the market environment of Coca-Cola products has changed with reference to social and regulatory forces . The dramatic effects of global warming are making consumers wary of harmful practices with respect to the global environment . Thanks to the media , countless people are now aware that recycled plastic bottles are more environmentally friendly than dumped bottles . Hence , Coca-Cola has to engage in social marketing , keeping in view that it would be able to maintain and increase the number of its consumers with ethical and socially responsible behavior . In fact , both Coca-Cola and rival PepsiCo Inc , have decided that they would be supporting environmental stewardship by recycling their plastic bottles . What is more , new regulations may soon require the beverage industry to boost its recycling efforts while reducing the number of plastic bottles that are simply wasted (McKay ,

. B1 . After all , there may be firms in the beverage industry that would not be willing to take responsibility for ethical production practices with reference to the...