Bel Kaufman- "Sunday in the park"

Acquisition , para .3 . These are opportunities that could be exploited for fast growth . This forms the bases of introducing products offered by other companies and thus providing a stiff competition by penetrating their market . These threats and missed opportunities should reawaken the company so as to remain profitable and competitive in the market

JM Smucker has been successful in the production and marketing of their food products . Their vision and mission statements on being a leader and owning food production have been a guiding factor while their values and goals have

been providing the impetuous to maintain quality of their products

Smucker is a household name simply by selling branded food products The company 's broad portfolio of products , quality products and motivated staff has enabled them to sustain competitive advantage in the food industry

For JM Smucker to remain a market leader they need to exploit their resources fully and in the best way . They should also protect and uphold the quality of their products . The company should engage in a vigorous campaign of advertising their products and promotions . They need to be more ambitious in the production of new products and in their expansions . The management should also be open to outsiders who by all means will bring new expertise and technical know how for future growth .References

Annual report (2009 . The J .M . Smucker 's Company . Retrieved June 24 2010 , from

HYPERLINK "http /phx .corporate-ir .net /phoenix .zhtml ?c 77952

irol-reportsannual http /phx .corporate-ir .net /phoenix .zhtml ?c 77952

irol-reportsannual

McNamara , C (2009 . Developing your strategic plan . Retrieved May 15 2009 from Free Management Library Web site : HYPERLINK "http /www .managementhelp .org /np_progs /sp_mod /str_plan .htm http /www .managementhelp .org /np_progs /sp_mod /str_plan .htm

The strategic planning process (2007 . Retrieved May 14 , 2009 , from QuickMBA...