The Beginning of Marketing

Y [ X q` W bjbjqPqP .f O 3 L L L L L L L ` 8 ` t ` B n h R L 8 8 8 L L 8 X L L 8 L L u 0 (-d X 0 B R j j u j L u L 2 X B 8 8 8 8 ` ` ` D ` ` ` ` ` ` L L L L L L Introduction Though marketing practice could be traced way back to 7000 B .C , marketing as a distinctive discipline developed around the start of 20th century . As marketing gained impetus , and developed during the

early and the mid 20th first century , to the main focus was placed on transactions as well as exchanges . theless Kotler (1997 ,

, 47 ) notes that development of marketing as a distinctive field and practice is still going through a re-conceptualization in its focus from transactions in previous years to relationships in current business world . This seeks to give a historical account of development of marketing since the Great Depression and the end of World War II . To begin with , market will be define and described for academic understanding . Then the will proceed by reviewing details the development of marketing , highlighting on various major periods , that includes , simple trade period , the production period , the sales period , the marketing department period , the marketing company period and lastly the relationship period What is marketing Some people imagine that marketing entails deceptive , high-pressure...