Based on Assignment 1 individuals will develop an outline Marketing Communications Plan for the campaign

Marketing Communications Plan

1 . Introduction

Mitsubishi Motors Corporation 's (MMC ) analysis of the corporation 's media coverage and websites was made to assess MMC 's current communications style and messages . Representatives from MMC networks in various countries were also interviewed to determine today 's customer perceptions of MMC 's products . This research found that while MMC customers were happy with the products and services they use , non-users did not buy cars because they did not fully understand depth and breadth of MMC 's products . MMC 's successful marriage between advanced technology

br and innovative model designs is largely invisible to current and potential customers . MMC research also found that messages were lost or unclear - failing to reach target audience . To improve MMC 's communications strategy and achieve its marketing objectives , it was decided to create an effective marketing communications programme . This presents a marketing communications plan which was built for MMC

2 . Marketing Communications objectives and strategy

Objectives : Create widespread public recognition of MMC as an automobile leader . The corporation will effectively communicate with its current and potential buyers to guarantee that they know about the value provided by MMC 's new and improved products . As a result , the awareness of MMC 's products will be increased to 90 percent among the potential customers . Success of these objectives will be measured by conducting systematic research to see how well MMC 's messages have been communicated to target audiences

Strategy : Develop a strong message platform that clearly systematically , and effectively communicates...