Barnes & Noble.com

Analyzing Barnes Noble .com

A Marketing Study

The electronic commerce situation of Barnes Noble .com : A SWOT Analysis

The Barnes Noble online store - HYPERLINK "http /www .bn .com www .bn .com - was launched in March 1997 . Among its primary strengths is its offline component - the Barnes Noble , Inc . which is a leading publisher and retailer involved in selling trade books , mass market backs , children 's books , bargain books , magazines , music and movies . The big inventory of this online channel is largely attributed to its offline counterpart . Another strength that Barnes Noble

.com has is its purchase of SparkNotes .com . This website is considered as the world 's largest educational site which provides access to thousands of study guides on various poems , short stories , novels , and other literary pieces . When Barnes Noble bought SparksNotes in 2001 , the educational site already had six million registered users . This number is continuously increasing and this increase widens the market reach of Barnes Noble .com

Apart from SparkNotes , Barnes Noble .com is also affiliated with the Barnes Noble University . The university offers free courses and its students are potential targets which can be reached through the direct introduction and promotion of the online store and its products

Another advantage of Barnes Noble .com is its acquisition of an online electronic book retailer - Fictionwise . Fictionwise allows the online store to penetrate the e-book market and effectively compete with Amazon .com (its prime competitor ) in distributing digital copies of books and other content

Before , the prime problem...