Barnes & Noble Vs. Amazon

Barnes and Novel were to devote resources and maximize on opportunities in the electronic selling . This should be done by innovating and creating their selling website and successfully implementing towards opportunities and taking a competitive advantage over Amazon . The idea was to be in touch to the electronic landscape market and explore on the most valued needs of customers

The use of porters five forces analysis and environment scanning techniques would make Barnes and novel have a competitive position over their competitors Amazon . By applying SWOT analysis and PEST analysis the

company will be able to critically examine their internal and external environments . Through SWOT analysis , weakness and the strengths of the company are lined with the opportunities and threats of the company to take a strategic position towards the external factors . The integrated aspects of ecommerce needs research on strategic planning and contribute to adoption of value focused and firm specific strategies (Fazlollahi B . 2002 . The company should initiate massive online and offline advertising putting it in a position that ensures customers are aware of their online marketing . For Barnes and Novel to maintain and promote competitive advantage , they should use pricing approach . Use of market segmentation studies and introduction of supply chain can develop a good strategic position (Fazlollahi (2002 . The market segmentation may entail dividing customers into groups and examine their needs . For example , family books and journals , teenage books , student 's books and higher education books still collaborating with institutions can make another angle to strategic positioning for Barnes and Novel . Regular customer survey and research of supplies will enable the company to give high quality books to its customers . Introduction of eCommerce services like streamlined ing system , providing helpful tips on searching books and services , and establishing customer help services can also make Barnes and...