Balanced Scorecard Implementation

USA . It has about 11 thousand employees . Its basic approach is to combine organic growth with appropriate acquisitions . It operates each lines of business through a company which it either owns wholly or controls . The company has proprietary access to technology which reduces noise , provides seamless inter-connections , and which also offers cost advantages . Its network is capable of upgrades for value-added services . However , the company does also need to enter new technology areas . The company focuses on geographic clusters in to control costs , but emphasizes full customer satisfaction in its chosen

clusters

Overall , the broad strategy of Telephone Data Systems Inc . is to hold a leadership position in rural and suburban America , making necessary investments to support such a competitive advantage

An Overview of the Balanced Scorecard Concept

It is useful at this junction to consider the general nature and principles of the Balanced Scorecard before the concept is applied to the hypothetical case constructed as above

The Balanced Scorecard is essentially a way of translating strategic concepts in to action (Keyes , 2005 . It can also be used for holistic performance appraisal of an organization . The Balanced Scorecard seeks to integrate the contributions of all stake holders and levels of an organization for the joint implementation of strategic goals (Kaplan 2002 . It eliminates gaps between visionary thinking at the top of an organization and the daily actions of people up to the periphery . The Balanced Scorecard makes a large corporation nimble and responsive . The Balanced Scorecard was first introduced in the early 1990 , and is now used by about half of all U .S . corporations (Neely , 2002

Measurement is crucial for building teams and common commitments (Kaplan , 2002 . This is at the heart of the Balanced Scorecard system These measures are a part of a cause and effect link spanning...