BUSINESS PROPOSAL

Author 's Name 1

Marathon Water

EXECUTIVE SUMMARY

According to Packaged Facts study , it analyzes the dynamic 3 .7 billion U .S . market for bottled water , which is the fastest growing sector of the overall U .S . beverage market ( Bottled Water Market Research Reports ' para . 2 . The market is being driven by the pursuit of a healthier lifestyle and a growing awareness among some consumers of the need for rehydration throughout the day (Mintel International Group Ltd , para . 1

Bottled Drinking Water

Bottled water emerged as the second largest

commercial beverage category by volume in the United States in 2003 , and , despite its significant stature , it continued to grow at a rapid pace in 2004 (Rodwan para . 1 This type of entrepreneurship has been growing more rapidly on a global level . According to Rodwan , In 2004 , surpassed 6 .8 billion gallons , an 8 .6 advance over 2003 's volume level according to the latest edition of Beverage Marketing 's comprehensive study of the market , HYPERLINK "http /www .beveragemarketing .com /BottledWaterUS .htm " \t "new " Bottled Water in the U .S . That translates into 24 .0 gallons per person , which means U .S . residents now drink more bottled water annually than any other beverage other than carbonated soft drinks (CSDs (para . 4

VISION

Marathon Water will be a company that promotes health protection by producing safe and healthy bottled drinking water using the advanced technologies in purifying

water through proven operational proficiency and innovative facilities and services . In the next ten (10 ) years , we strive to guarantee 100 customer satisfaction

Author 's Name 2

Analysis

With the increase in demand for bottled water as mentioned in bottled water reports , the next ten (10 ) years is seen to be positive and progressive for this industry . Meaning , this type of business is still expected to be booming by then

MISSION

Marathon Water is committed to serving safe and healthy water needs of both private and public sectors by providing high-quality drinking water through state-of-the-art water treatment technology while facilitating economic growth of the nation by means of developmental planning , and formulating and implementing workable company policies . In this light our company is further committed to excellence in the field of the bottled water industry

Analysis

Since the bottled water industry is one of the fastest growing industries in the U .S . and worldwide , it would contribute greatly to a nation 's economic development . Therefore , more product innovations and brand awareness can be implemented to maintain its growth

COMPANY SLOGAN

Life is a marathon

MARKET OVERVIEW

Consumers of bottled drinking water have been increasing recently because of reasons of safety and health benefits they can get from these products . Bottled water has become the indispensable prop in our lives and our culture (Fishman para . 4

Author 's Name 3

Potential Customers

Because bottled waters are generally inexpensive , Marathon Water targets people between ages 18-35 who lead a dynamic , active , and healthy lifestyle . Many consumers recognize it to be healthy , safe and in some instances , of...