BUSINESS MANAGEMENT

Management 1

Business Management

In business , setting goals is vital in to achieve and sustain success . According to Mindtools (2009 , goals that are set must be clear so that they can be measurable , must be challenging in to be rewarding , must have the commitment of all stakeholders and must involve customer feedback in to improve the product . At General Motors these challenges are being met with effective goals

General Motors has been in operation for the last 100 years . From its headquarters in Detroit , Michigan , it directs the manufacture of cars

br and trucks in 34 countries , employing a alone , it sold 8 .5 million cars and trucks . In to achieve this the company has consistently aimed at offering superior value to its customers and a sustained return on investment to its stockholders (General Motors , 2009 . Additionally , it is the goal at GM that employees and business partners share in the overall success of the company

These goals are characteristic of effective goals because in to offer a superior value to its customers , it must entail a challenge laid to technical teams and aggressive marketing strategies . All the employees of the company must share a common commitment to succeed within clear , set guidelines . Further , these challenges are clear and measurable by , for example , the number of units sold in a year

Two goals that General Motors can achieve are effective customer feedback and more commitment of stakeholders . In the...