BUSINESS CROSS CULTURE-inter-cultural issues

Business Cross Culture ,

.1

Business Cross Culture - Inter-cultural Issues

22nd August 2010

Introduction

Professor Fons Trompenaars has done quite a number of studies on how people resolve dilemmas in different countries . He has analyzed problem resolution behaviors and has identified seven basic dimensions for culture . These dimensions have been used by trade consultants and lawyers worldwide to design sales strategies to cater for traders that come from diverse cultures . This is very evident for emerging markets that are not used to dealings with business persons that come from first

br world countries (Trompenaars Wooliams , 2003 . Thus there is need to learn to embrace the different ways of doing things for the business people to survive in this global village

This study seeks to establish how Fons Trompenaars ideas can be applied in real life

Fons Trompenaars Ideas

One of the ideas is one that looks at the internal and external cultural outlook . The internal outlook purports that people believe that what happens to them is their own doing whereas the external one suggests a culture where the environment shapes people 's destinies and therefore people adapt to external circumstances . In India for example , there is the Caste system and when one is born into a certain Caste they remain in the same class and their professional life and way of living is more or less determined by the class they belong to . This is similar to Guyana where there is some class distinction based on wealth rather than caste or...