BP United Kingdom

Running head : BP 'S COMPETITIVE ADVANTAGE

BP 's Competitive Advantage

BP 's Competitive Advantage

Though the product they are probably most famous for in the minds of consumers , gasoline , is thought of as homogeneous , the success of BP in the companies ability to grow and maintain its standing as a multinational energy superpower lies in its management of human capital BP 's true competitive advantage is not in the commodities or services it sells , their success stems from the companies ability to manage a less easily duplicated resource : knowledge . Collaboration and

knowledge management form the core of the BP value system . As expressed by BP in their own words , they aim to engage the creative talents of our employees , and develop and apply leading , cost-effective technology and intellectual creativity to enhance innovation and new ideas (BP n .d . This will address this unique aspect of the BP business model , knowledge management , and how it translates into financial performance

Background

BP is a global energy leader , the core components of their business are oil and gas exploration and production , refining and marketing of petroleum supply products , manufacturing and marketing of chemicals , and the manufacture of Photovoltaic (solar ) cells . They are currently in the top three internationally in gas reserves , and are the largest retailer of gas in the US , as well as one of the world 's largest marketers of aviation fuel (Corporate Watch , n .d . Founded by William Knox D 'Arcy from a significant oil find in Iran , they...