B2B Marketing Plan

This being the target market of the company will therefore be the base of forming market segments . This will enable the company to identify the market segment with high consumption of the products and therefore distribute more of the product in that segment . The product features have been modified with the target market in mind . In this case therefore , the distributors and the agents deports will be located in market segments with high number of potential consumer . This is so as to avoid shortage of the products in market segment with potential

consumers

Product strategy

The product will have features which will influence the decision of consumers positively . The products have been made to have several important minerals different from other related products . This will pull customer to buy the product and ensure that they come for the same product again . The shapes of the products have been modified to very attractive so as to get attention of consumers . The packaging has also been done in a conspicuous way to get the attention of the consumers and attract them . The idea of reduced sugar content of our products has its base from the bad reputation of other sugar concentrated related products . This idea will make our products unique and better than other competitors ' products

Channel strategy

The distribution channel has been strategized to ensure that the product is available to every potential consumer globally . This has been achieved by establishing agents deports world wide . The products will be distributed from deports to other large scale wholesalers who will avail our products to retailers world wide . This will ensure then that every potential consumer has the product available to them . The reason for establishing agents in the channel strategy to ensure that even the large wholesalers from different countries can get...