Assignment 2 on Case Study

The Double D Trucking Company (A Case Study

Executive Summary

The main objective of this report is to see and find solution for the Double D Trucking to remain in its top position in the customer satisfaction in the field of logistics and transportation with the presence of highly competitive companies in the market . Together with the aim of being the top in the customer satisfaction is the integration of the Double D Trucking and changing it to full service logistic provider that will enable the company to gain more profit compared

to being a trucking company only . The report discusses the findings and the solutions best suited for the Double D Trucking . And this was through vertical integration and other kinds of integration , alternate logistic services , and value added services that will potentially increase the company 's profit and will keep the Double D Trucking on top when it comes to customer satisfaction

Introduction

Though the Double D Trucking had been successful over the past years and had become recognized as to never lose a customer and has been never got any complaint . As a fact , the company had been rating first in the customer loyalty surveys . This only show that the company had been doing very well in the business field of trucking and this had been the very strength of the Double D

However as the fast changing technology had come into play , there had been many competitors that might be a threat for the company to continue earning recognition and profits . To still manage to be on top on this business field , the company has to be innovative or be able to acquire new technology and adopt changes that the trucking industry and logistics has facing right now . And for the customer 's satisfaction and for the sake of the Double D Trucking , it is merely advisable to cope up with these technological and needs and demands changes

As such other competitors are doing , adopting the third party logistics (3PLs ) to manage the transportation and storage activities of the company to the receiver , has playing a big role in the logistics business as of this time ADDIN EN .CITE PrinceMike PrinceKey Factors That Impact Your Distribution Network Effectiveness2007March 22007http /www .tompkinsinc .com /publications /competitive_edge /articles /07-04-Distr ibution_Networks .asp (Prince , 2007 . Air carrier divisions are also used by some other logistic companies and also providing services giving information about logistics . These changes are brought by the increasing demands of the customers . The current transportation services of the Double D Trucking is said to be non sufficient with regards to the demands of the customers . The customers are demanding or having a need for other logistic services rather than the transportation only . And thus , as the main concern of the company , to get the customers satisfaction on their trucking services , there is really a need to for the Double D Trucking to become a full service logistic provider

With the presence of the pressure brought by the competitors...