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As the headlines in today 's newss all around the world show , there is a global economic slowdown . Economies all over the world are being plunged into what is tentatively being called Recession ' While there are those who believe that this is simply an expected trend given the rapid growth of the global economy , it still does not detract from the fact that it is an urgent and pressing problem . With consumer confidence at an all time low , the question that is being asked by brand professionals is whether companies can afford to

still protect their brand image despite the fact that their shares have lost most of their value

In the article entitled , What 's Next for the Big Financial Brands , John Quelch discusses the impact that losing the brand image has on these big financial companies . Financial powerhouses such as Merrill Lynch once enjoyed the status that came with having a brand such as their but as the economic collapse has shown once the brand has lost its image it is simply just a name . With all of these big name companies going belly up and calling for bankruptcy , it is becoming increasingly difficult to gain the trust of clients who will lend you their money for investments In an effort to clean up and instill confidence in their brands companies are now trying to ride on the FDIC guarantee and tell people that they are not the worst financial corporation out there

Perhaps the key which most...

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