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| Type of paper: | Essay |
| Subject area: | Creative writing |
| Academic level: | College |
| Style: | MLA |
| Size: | 49.5 kB |
| Word count: |
2038 words/8 pages
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| Mark awarded: |  |
| Author: | Cecile Klein |
| Date submitted: | 2008-11-21 22:35:14 |
| Rating/Votes count: |
5.00 / 2
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| Tags: | organization, employee, relations, public, ethical, argument, argumentative, dilemma, compliance, Trade, Public Relations, Thomas Jefferson, Gregory Anne |
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Public Relations The best choice of career for adventurous people Public relations is the art and social science of analyzing trends , predicting their consequences , counseling organization 's leadership and implementing planned programs of action which will serve both the organization and the public interest ADDIN EN .CITE Davis20032 226Anthony DavisEverything You Should Know about Public Relations : Direct Answers to Over 500 questions2003Kog an Page (Davis . Among the expertise that are within the field of public relations , includes 1 ) crisis management , 2 ) reputation management , 3 ) issue management , and 4 )investor relations and labor relations ADDIN EN .CITE Levy4446Stuart M . LevyPublic Relation and Integrated CommunicationsLotus Press (Levy . The field of public relations is growing rapidly , and there are numerous opportunities to find entry-level positions . The field is exciting because you are dealing with the media as well as the public . There is often an opportunity to travel , meet influential people and celebrities , earn a respectable salary , and use your mind in a variety of ways . Sometimes the best public relations involve checking or limiting the damage or negative media exposure . When a few Extra Strength Tylenol capsules in Chicago were found to contain cyanide , the Johnson and Johnson Company limited the damage done to the product 's image by acting with admirable speed , forthrightness , and savvy . They instantly acknowledged the problem and initiated a recall of the product long before the Food and Drug Administration could ever suggest it . They were also accessible to the press , and they help in the investigation . The recall cost Johnson and Johnson more than 100 million , but it upheld the company 's reputation . A great deal of credit goes to the Johnson and Johnson public relations people who , through quick thinking and a respect for the intelligence of the American public , managed to avert what could have been a publicity disaster . The public relations effort was internal as well as external ADDIN EN .CITE BlyRobert W . BlyCareers for Writers Others Who Have a Way with Words2003McGraw- Hill Professional (Bly . Books , seminars , workshops and journal articles on issues and crisis-related subjects abound-not to mention frequent media coverage of how issues or crises are affecting organizations and their publics . This high profile in itself might be enough to justify studying issues and crisis management . The need for crisis management and research has become more pronounced in the new millennium because over the past several decades , disasters have grown in frequency , magnitude and complexity . That brings in public relations , whose concerns include who are saying what , to whom , and with what intended effect . PR practitioners are expected to be skilled in message design and delivery , whether the aim is to manage an issue so it does not become a crisis or to mitigate the effects of a crisis event ADDIN EN .CITE Christopher Galloway20058 886Christopher Galloway , Kwamena Kwanash-AidooPublic Relations Issues and Crisis Management2005Th omson Learning Nelson (Christopher Galloway . College graduates beginning in public relations start at between 20 ,000 and 30 ,000 a year . The salary for experienced PR... |
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