Applying Learning Theories

Learning Theories

Marketing Lesson Plan

Student 's Name

University : Course : Unit

4th September 2008

Lesson plan for marketing 1

Introduction

4 minutes The involves identification of marketing

'S and ability to recognize the

's from any company

of marketing

's using simple charts

This is a first year course which should be completed by all year one students before enrolling for other marketing s

Main Activity

10 minutes Objectives Understand marketing tips

Conduct marketing surveys

Lesson shall involve teacher guidance and students

' participation

Explanation of marketing strategies

Individual project

Discussions : With a group of 5 learners

Number of marketing

's

Expounding on the marketing

's

NB : The best 5 students in the class will receive tokens

Fail grade will lead to repeat of the lesson

Conclusion

6 minutes Presentation from discussion groups by leaders

Summary handouts shall be provided

Follow up and Activities

5 minutes Each discussion group to select a company of their own and highlight on use of 4

's

The groups should be able to tell where the company have used the 4

's and give remarks for improvement of sales by proper use of the

's

Evaluation

5 minutes Every learner should identify a company and explain how the marketing

's have been used then give recommendations for any improvement Discussions

The lesson plan has been found to be in line with the requirements of strategic ways in which learning should be imparted to the learners This is because the lesson plan has managed to capture the needs of the learners through application of concepts developed by cognitive theory The learners are therefore expected to be able to capture all the skills and also to retain the knowledge which will help them to be able to apply this knowledge any time they are required to

First and foremost , the lesson plan has indicated the use of big charts which demonstrates all the concepts of the lesson . This will help the learners be able to capture information as they observe from their group discussions and from the demonstrations provided by each group leader The charts are acting as visual aids which are observable by all the learners and they are therefore in a position to assimilate the information which is given to them . This helps the students to be able to observe what the charts have stressed on and thus the learners achieve great knowledge by observing the charts as a set of required example

The lesson gives the learners a chance to be rewarded for any successful attempts of the trials given to them . This is one of the points which have been stressed by the cognitive theory which has been found to help individuals to be able to assimilate information given after observing that there are positive rewards experienced (Miller 2005 . This helps the learners to rely heavily on the various rewards expected from the lessons thus all learns engage in competition...