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Apple versus Dell computer

Running Header : Apple vs . Dell Computers

Apple vs . Dell Computers

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Products or goods that are out in market may be categorized according to their elasticity . The elasticity of consumer products or goods are measured according to the demand as it is related to price adjustments (price elasticity , the demand as it is related to the consumer 's income (income elasticity , the demand equal to the price adjustment (unitary elasticity , and the adjustments in demand as it is related to price adjustments for other products or goods (cross elasticity ( Elasticity

' 2008 ) For this particular case , laptops , based on observations from Apple and Dell , are inelastic products . Laptops are inelastic products , because the prices of these products do not change whether demand increases or decreases

As observed from the company web sites of Apple and Dell , competition is subtly based on price , because of the wide range of products that each company offers . For instance , Apple only offers three models of laptops that are heavily priced . Dell , on the other hand offers several models ranging from 399 up to the price range of Apple laptops . The competition lies on the promise of providing quality laptops . For Apple they provide limited models for their line of Mac 's , while Dell provides many laptop models with varying prices . There are many models to choose from in the long list of laptops that Dell provide , depending on an individual 's gadget , and the specification that one wants

Moreover , competition is widely based on the innovativeness of each product . For instance , Apple offers the MacBook Air , which claims to be the thinnest notebook in the world , which sells for almost 1800 . Dell on the other hand offers laptops that are thin and light , with price tags worth 500 to 800 . Although people would argue that competition is based on the prices , it is actually rooted on the difference in services and the quality for each product that both companies provide

Basically , price tags that they put for each product is based on the specifications and the quality of the product . For instance , the lowest priced laptop for Dell makes use of AMD Processors instead of the highly priced and quality made Intel Processor . For laptops with low memory capacity , they sell for the lowest prices , and the ones in the higher price levels are those with higher memory capacity . This pricing strategy goes with Dell . For Apple , I guess the brand name itself suggest the price of their products . Apple MacBooks do not go lower than 1000 . Perhaps the strategy in itself is producing quality products that Apple seems to exhibit in all the products that they provide and put on a price tag that conforms with the quality that they provide . All people would agree that if you read the Apple brand on technologies and gadgets , you would know what the price tag would indicate

Dell promotes the service for all target customers . It caters to A , B and C classes of...

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